Dr. Maud Reiter is the Director of New & Renewable Ingredients at the corporate R&D Division of Firmenich S.A. in Geneva. Maud received her undergraduate degree from Imperial College, London in 2002, followed by a DPhil under the supervision of Professor Véronique Gouverneur at the University of Oxford. After postdoctoral work with Professor David MacMillan at Caltech/Princeton University, Maud joined Merck& Co. in 2008 in Rahway, NJ, USA as a medicinal chemist. In 2011, Maud then moved to Firmenich, where she is overseeing the discovery of novel & sustainable perfumery ingredients as well as, since September 2020, the implementation of renewable versions of existing ingredients. Firmenich has been innovating in the science of the senses since 1895. Today, with more than 10,000 colleagues in its global family, Firmenich is the largest privately-owned fragrance & taste company in the world, creating fragrances and flavors which touching over 4 billion consumers several times a day, in more than 100+ markets.